Founded by actress Glenn Close, Bring Change 2 Mind (BC2M) is one of the most successful organizations working to educate the public about mental health.

For the BC2M “it’s not weird” campaign we partnered with RTOP agency to produce and direct these national broadcast spots encouraging teens to open up about mental illness.

DP: Andres Santamaria

Photography: Francois Boulaire

Agency: Red Tettemer O’Connell + Partners