Classically Jamaican, exclusively private, naturally beautiful. Tryall Club is 2,200 acres of natural beauty where rolling hills and valleys tumble down to one and a half miles of private shoreline.
The Tryall Club offers a unique portfolio of private villas in Montego Bay Jamaica, ranging from one-bedroom condominiums for couples, luxury oceanfront beach houses and expansive, beautiful villas that are perfect for families.
Deliverables: Motion and Still Photography Content Creation for Website, Digital, Social, and Print Ads.
Director: Bart Baldwin
Producer: Goat Rodeo Productions
Drone: Byron Mason
Photography: Thomas Hart Shelby
Showreel of recent Luxury, Lifestyle and Beauty work.
Written and Directed by Bart Baldwin
Editors: Bart Baldwin and Andres Santamaria
Baldwin-5 partnered with Digichrome Studios and LG’s in-house agency, HSAD, to produce 1 broadcast spot, 12 influencer drink receipe videos, stills photo content and social content for the launch of the new LG refrigerator with craft ice.
Nestled on the shores of Lake Tahoe, North America’s largest alpine lake, and bounded by the majestic peaks of the Sierra, Edgewood Tahoe Resort™ is regularly on top of the list of #1 resorts in the continental US.
Our longstanding partnership with Edgewood Tahoe Resort™ has been to continually deliver on their brand promises of offering guests unique, authentic experiences and unwavering luxury. All while visually maintaining their world-class reputation.
Deliverables: Broadcast Commercials, Connected TV, Website Content Creation, Digital Advertising
Director: Bart Baldwin
Producer: Goat Rodeo Productions
Photography: Thomas Hart Shelby
DP: Andres Santamaria
Baldwin-5 / Liz Padilla Design partnered with The Powell Companies Real to create the Website, Amazon store and Enhanced Brand Content for the launch of American icon Whoopi Goldberg’s clothing line, DUBGEE.
Photography: Timothy White
Deliverables: Motion and Still Photography Content Creation for Website, Digital, Social, and Print Ads.
Director: Bart Baldwin
Producer: Goat Rodeo Productions
Photography: Thomas Hart Shelby
DP: Andres Santamaria
Located a mile from the ocean, The Ray brings design-focused Tropical Modern sophistication and iconic architecture to Delray Beach. Our commissions for this Hilton Curio Colection property included a complete package of Branding, Motion, and Photography for Web, Digital print, and OOH advertising.
Creative Director: Lisa Marchese
Director: Bart Baldwin
Producer: Goat Rodeo Productions
Photography: Thomas Hart Shelby
DP: Andres Santamaria
The Boca Raton is undergoing its biggest evolution to date. We were brought in by King & Partners to assist in transforming the brand and capturing a new vision that nods to the illustrious history of the resort and club while looking to the future.
Deliverables: Motion and Still Photography Content Creation for The Boca Raton Website, Digital, Social, and Print.
Agency: King and Partners
Creative Director: Joe Granado
Director: Bart Baldwin
Producer: Goat Rodeo Productions
Photography: Thomas Hart Shelby
DP: Andres Santamaria
Brand and Positioning Guide.
Logo Refresh, brand guide, copy writing, brand voice direction, photo art direction, print and digital.
The folks at Eau Palm Beach like to go big. For their “Miles Away From Mainstream” campaign their team flew in Iris Apfel, Jonathan Adler and 20 models from around the world. Over three days we captured 40 different lifestyle vignettes and produced two :30 broadcast spots, and a host of digital spots.
Creative: Bart Baldwin/ Thomas Hart Shelby
Written and Directed by Bart Baldwin
Producer: Goat Rodeo Productions
Photography: Thomas Hart Shelby
DP: Andres Santamaria
An enclave of opulence awaits at Andaz Scottsdale. 23 Acres in the heart of the Sonoran Desert beckon you to experience the natural splendor of the path less traveled. A luxury resort in Scottsdale that is just minutes from town, we were tasked with producing a portfolio of motion and still photography content that delivered against the Andaz promise of being “Away from it all, in the middle of everything”.
Director: Bart Baldwin
Producer: Goat Rodeo Productions
Photography: Thomas Hart Shelby
DP: Andres Santamaria
Ethan Zohn is a motivational speaker, former professional soccer player, and reality television series contestant who won Survivor: Africa. Ethan is also a 3 X cancer survivor.
Directed by Bart Baldwin and Isaac Solotaroff
Producer: Endeavor5
DP: Andres Santamaria
Client: Cannabis MD
We love whiskey so imagine our good fortune when we got the chance to write, produce and direct this :30 spot for Jack Daniel’s along with a collection of still photography and three additional corporate videos for Brown-Forman.
Shot on location at a trio of Jack Daniel’s and Woodford Reserve distilleries in Kentucky and Tennessee. Sign us up for some more!
Written and Directed by Bart Baldwin
Producer: Goat Rodeo Productions
Photography: Thomas Hart Shelby
DP: Boryana Alexandrova
Arizona's Icon, Reinvented: Consider this your personal invitation to experience the iconic Arizona Biltmore’s transformation – where they have revived the best of the past and created new delights for the guests of today.
We spent 7 wonderful days covering every aspect of this iconic resort to unveil it’s amazing transformation to the world.
Content creation deliveries included a new portfolio of branding, lifestyle and architectural imagery, 3 films and a package of social media spots.
Director: Bart Baldwin
Producer: Goat Rodeo Productions
DP: Andres Santamaria
Photography: Thomas Hart Shelby
Vilebrequin is a luxury bathing suit brand that is built on heritage.
For their signature “Like Father…Like Son” campaign we created this four-part “Island Adventure” series about a fantastical weekend getaway. We squeezed the most out of our four-day production schedule in Miami and the Florida Keys which included helicopters, classic cars, planes, sailboats and a historic lighthouse 6 miles offshore!
“Island Adventure” was licensed by Vilebrequin’s franchise partners around the world and the still photography shot in lockstep with our motion content was used in international print and digital advertising as well as in a coffee table book for in-store display.
Written and Directed by Bart Baldwin
Producer: Chris Charles Productions
DP: Andres Santamaria
Photographers: Lyall Aston and Rick Sorensen
Carmel Valley Ranch is a place dedicated to the idea of play. Whether it’s touring bee-hives, hiking the 500-acre estate, or hacking away on its world-class golf course and nine tennis courts, CVR offers something for everyone.
We were commissioned to create 2 brand spots (Not Always Ordinary, Underneath the Trees) and a portfolio of print and digital content to showcase the natural wonder, diversity of experience, and spirit of this unique place.
Creative: Bart Baldwin/ Thomas Hart Shelby
Written and Directed by Bart Baldwin
Producer: Goat Rodeo Productions
Photography: Thomas Hart Shelby
DP: Andres Santamaria
Deep Water Cay, Bahamas is a legendary fishing resort. After a recent change in ownership, they came to us with the objective of finding a way to relate to the female customer on an emotional level to increase more couples frequenting the resort and to sell property on this Ultra private 5-star paradise. Our commission was to provide 2 brand films and a portfolio of imagery for web, digital, and print.
Written and Directed by Bart Baldwin
Producer: Goat Rodeo Productions
Photography: Thomas Hart Shelby
DP: Juan Carlos Borrero
Seasonal Campaign, Fall’s New Mood, Creative direction, copywriting, photo art direction, casting and design for all print and digital content.
Our longstanding working relationship with The Venetian Las Vegas goes back almost a decade. Projects range from Architecture to Lifestyle - covering everything from rooms, retaurants/ bars, casinos and exterior pools. For this project, The Venetian brought us in to capture the beauty and opulence of some of their most exclusive rooms.
Over 7 shoot days we produced a portfolio of still photography assets and 9 motion pieces to be used across digital, web and print.
Director: Bart Baldwin
Producer: Goat Rodeo Productions
Photographer: Thomas Hart Shelby
DP: Andres Santamaria
Seasonal Campaign, Fall’s New Mood, Creative direction, copywriting, photo art direction, casting and design for all print and digital content.
We were invited to Park City, Utah to capture motion and photo content with the deliverables of creating (3) compilation film pieces and numerous print ads highlighting the seasonal lifestyle and activities offered by Canyons and Talisker Resorts. Compilation film pieces were used for web and on-property streaming with smaller segments added into national broadcast spots.
Director: Bart Baldwin
Producer: Goat Rodeo Productions
Photography: Thomas Hart Shelby
DP: Boryana Alexandrova
Shot on Location in Macao, China, our commission was to capture a host of vignette-style scenarios drawing focus to Macau as a wedding destination as well as highlighting it as a luxury experience for the world business traveler. Deliverables were 2 loosely scripted compilation motion spots, and still photography to match. Content used for branding, web, digital, social and print.
Director: Bart Baldwin
Producer: Goad Rodeo Productions
Photography: Thomas Hart Shelby
DP: Andres Santamaria
Hard Rock Hotels span the globe with an uncompromising dedication to hospitality that promises so much more than merely a place to stay. Hard Rock embraces the culture and character of each of their locations with energy and enthusiasm. We were asked to capture that spirit on this project by creating 2 Branding and Broadcast spots along with a collection of still photography images for web, digital, and print.
Creative/ Writing: Lisa Marchase / Bart Baldwin
Director: Bart Baldwin
Producer: Goat Rodeo Productions
DP: Andres Santamaria
Photography: Thomas Hart Shelby
YouTube pre-roll spots for the launch of Midea’s new consumer line of washers and dryers.
Director: Bart Baldwin
Produced by Digichrome Studios and Baldwin-5.
DP: Andres Santamaria
Creative concept, photo direction and design for print and digital.
Edgewood Tahoe was voted #1 Resort in the US by Travel and Leisure readers. This brand film answers the question….Why #1?
Part of a project to create 2 distinct winter digital spots and capture tons of photography sharing some of Edgewood Tahoe Resort’s™ curated winter experiences.
Our longstanding partnership with Edgewood Tahoe Resort™ has been to continually deliver on their brand promises of offering guests unique, authentic experiences and unwavering luxury. All while visually maintaining their world-class reputation as being one of the top destinations in the continental U.S.
Written and Directed by Bart Baldwin
Producer: Goat Rodeo Productions
Photography: Thomas Hart Shelby
DP: Andres Santamaria
When you make one of the world’s most celebrated champagnes you also get to make up your own holidays. An annual tradition wherever Vueve Clicquot is sold, we produced this branding spot at a Yelloween celebration in a Brooklyn warehouse.
Director: Bart Baldwin
Producer: Baldwin-5
DP: Andres Santamaria
For two generations, Half Moon Bay Resort, Jamaica has hosted some heavy hitters from JFK and Jackie to QEII and Prince Phillip. To commemorate Half Moon’s 60th anniversary we created this short film about a mother returning to Half Moon – the place she vacationed with her family as a girl – and now seeing this extraordinary place through the eyes of her young daughter.
Written and Directed by Bart Baldwin
Producer: Goat Rodeo Productions
Photography: Thomas Hart Shelby
DP: Andres Santamaria
B-Cam: Byron Mason
Creative direction, photo art direction and design for various beauty campaign print and digital
Nat Nast "Nattitude" campaign took us to Miami, where we have a long history of producing projects for clients from all over the world.
Partnering with the beautiful Aqualillies, we spent a glorious day at the Raleigh on south beach capturing these summer campaign images for use in digital and print.
Creative Direction: Bart Baldwin/ Kerry Ryan
Producer: Baldwin-5
Photography: Evan Gunville
Producer: Baldwin-5
Art Direction: Liz Padilla, Antony Smith, Bart Baldwin
Nestled within the picturesque landscapes of Camelback Mountain, Sanctuary is a famed Scottsdale luxury resort set upon 53 acres of lush desert featuring manicured grounds, gardens, pools and award-winning facilities.
Noted as one of the top resorts in Arizona, and seeking to maintain that reputation, Sanctuary brought us in to capture a vast collection of content to update their digital, web, and print marketing. The best of the many great moments was shooting from the back of a red Ferrari.
Director: Bart Baldwin
Producer: Goat Rodeo Productions
Photography: Thomas Hart Shelby
DP: Andres Santamaria
We teamed up with Panasonic and US gold-medalist Alex Morgan to produce this spot that helps showcase the latest technology behind Panasonic’s Nanoe Hair Dryer. Shot on location in Houston, TX.
Director: Bart Baldwin
Producers: Digichrome Studios and Baldwin-5
DP: Andres Santamaria
With a front-row seat to Lake Tahoe’s show-stopping splendor, enveloped in the warm opulence that Edgewood Tahoe Resort is known for, the rooms at Edgewood Tahoe represent the next evolution of Lake Tahoe luxury.
Architectural content is one of our specialties and we love any chance we get to capture the beautiful architectural and interior designs of Edgewood Tahoe. Our longstanding partnership with Edgewood Tahoe Resort™ has been to continually deliver on their brand promises of offering guests unique, authentic experiences and unwavering luxury. All while visually maintaining their world-class reputation as being one of the top destinations in the continental U.S.
Content created for digital, web and print.
Director: Bart Baldwin
Producer: Goat Rodeo Productions
Photographer: Thomas Hart Shelby
DP: Andres Santamaria
When the snow starts flying, Edgewood Tahoe Resort™ has all the right winter wonderland activities. We created 2 distinct winter digital spots and captured tons of photography to share some of Edgewood Tahoe Resort’s™ curated winter experiences.
Our longstanding partnership with Edgewood Tahoe Resort™ has been to continually deliver on their brand promises of offering guests unique, authentic experiences and unwavering luxury. All while visually maintaining their world-class reputation as being one of the top destinations in the continental U.S.
Director: Bart Baldwin
Producer: Goat Rodeo Productions
Photography: Thomas Hart Shelby
DP: Andres Santamaria
Creative Direction, photo art direction, casting and design for print and digital.
We were invited to Park City, Utah to capture motion and photo content with the deliverables of creating (3) compilation film pieces and numerous print ads highlighting the seasonal lifestyle and activities offered by Canyons and Talisker Resorts. Compilation film pieces were used for web and on-property streaming with smaller segments added into national broadcast spots.
Director: Bart Baldwin
Producer: Goat Rodeo Productions
Photography: Thomas Hart Shelby
DP: Boryana Alexandrova
Ecuadane is a mission driven start up brand supporting artisans from around the world. Ecuadane commissioned us to help launch their brand from concept to website design, and all content creation.
Deliverables included motion and still photography content to be used for web, digital, amazon store, and print.
Brand Creative Direction: Bart Baldwin
Producer: Baldwin-5
Photography: Thomas Hart Shelby
Founded by actress Glenn Close, Bring Change 2 Mind (BC2M) is one of the most successful organizations working to educate the public about mental health.
We worked closely with BC2M in every phase of developing the creative content for this campaign and in the process got to spend some time with four guys – Wayne Brady, Brandon Marshall, Michael Angelakos and Ben Scrivens who we consider real heroes for their candor and courage in trying to break the stigma of mental illness.
Produced and Directed by Bart Baldwin and Isaac Solotaroff for Endeavor5
DP’s: Andres Santamaria / Juan Carlos Borrero
Produced and Directed by Bart Baldwin and Isaac Solotaroff for Endeavor5
DP: Juan Carlos Borrero
Founded by actress Glenn Close, Bring Change 2 Mind (BC2M) is one of the most successful organizations working to educate the public about mental health.
For the BC2M “it’s not weird” campaign we partnered with RTOP agency to produce and direct these national broadcast spots encouraging teens to open up about mental illness.
DP: Andres Santamaria
Photography: Francois Boulaire
Agency: Red Tettemer O’Connell + Partners
Bad Boy from a Good Family is the campaign slogan for #nattitude Campaign. Shot on location in NYC.
Creative Direction: Bart Baldwin/ Kerry Ryan
Producer: Baldwin-5
Photographer: Evan Gunville
Selling bathing suits in December takes some holiday magic.
Partnering with Vilebrequin we came up with the concept for this short film to introduce their Christmas-inspired reindeer swimsuit a fantastical holiday story of a boy and his new train set.
Written and Directed by Bart Baldwin
Producer: Adirondack Mountain Productions
DP: Kurt Gardner
Photography: Kurt Gardner
Creative Direction and Design: Liz Padilla
We were invited to Park City, Utah to capture motion and photo content with the deliverables of creating (3) compilation film pieces and numerous print ads highlighting the seasonal lifestyle and activities offered by Canyons and Talisker Resorts. Compilation film pieces were used for web and on-property streaming with smaller segments added into national broadcast spots.
Director: Bart Baldwin
Producer: Goat Rodeo Productions
Photography: Thomas Hart Shelby
DP: Boryana Alexandrova
All summer and fall long, Edgewood Tahoe is playing host to a variety of resort experiences that serve to elevate their guest’s stay even higher. We were brought in to capture those experiences and produce this :30 Connected TV spot along with still photography for Web, social, and print advertising.
Director: Bart Baldwin
Producer: Goat Rodeo Productions
Photography: Thomas Hart Shelby
DP: Andres Santamaria
Novotel brought us in to capture content that presented an elevated and electric experience to attract investors with the goal of selling this beautiful Times Square property.
Deliverables were a loosely scripted motion piece highlighting the Times Square experience for both couples and families and a collection of still photography to match.
We were extremely happy to be part of such a great branding for sales project. Novatel sold shorty thereafter for 273.6 million dollars.
Director: Bart Baldwin
Producer: Goat Rodeo Productions
Photography: Thomas Hart Shelby
DP: Andres Santamaria
Panasonic called the first week of Dec with a tall order of delivering a showcase film featuring their new ORA home Application with a turnaround time less than one month as it was to be the featured element at their CES launch. With 3 shoot days and a full holiday work load we were able to make it a huge success!
Directed by Bart Baldwin
Producers: Digichrome Studios/ Baldwin-5
DP: Andres Santamaria
Founded by actress Glenn Close, Bring Change 2 Mind (BC2M) is one of the most successful organizations working to educate the public about mental health.
We all have different ways of communicating. But when it comes to communicating about mental illness, it’s easy for us to stay silent. We partnered with Guru agency to produce and direct this national broadcast spot, encouraging teens to build that bridge, make that call, send that text, and form those connections with each other. Human 2 Human.
Agency: Guru
DP: Andres Santamaria
Photography: Chris Kopinto
Carmel Valley Ranch is a place dedicated to the idea of play. Whether it’s touring bee-hives, hiking the 500-acre estate, or hacking away on its world-class golf course and nine tennis courts, CVR offers something for everyone.
We were commissioned to create 2 spots (Not Always Ordinary, Underneath the Trees) and a portfolio of print and digital content to showcase the natural wonder, diversity of experience, and spirit of this unique place.
Written by Bart and Jessica Baldwin
Producer: Goat Rodeo Productions
Photography: Thomas Hart Shelby
DP: Andres Santamaria
